Buy aesthetic products. LG Household & Health Care Rethinks Cosmetics Franchise Strategy

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THE WHAT?  LG Household & Health Care Ltd., a major South Korean company, is considering withdrawing from the cosmetics franchise business due to inadequate performance. They’ve proposed transitioning franchise contracts to ‘merchandise supply contracts’ and are currently discussing this with franchise shop owners.

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THE DETAILS?  In case of contract reformation, The Face Shop, under LG H&H, could allow its branches to retail products from different cosmetics brands, essentially becoming multi-brand stores. LG H&H has planned to subsidize rental fees for those who accept the changes and will keep the current promotional system in place for two more years.

THE WHY? For franchise owners considering closing their businesses, LG H&H has planned support and compensation strategies. These include helping with product disposal and return and covering three months’ rental fees.

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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