THE WHAT? Kao Corporation has selected Christian Melcher as its Salon division’s Global Chief Marketing Officer. Melcher will manage marketing activities for professional salon brands, including Goldwell, KMS, and Kerasilk, helping Kao expand in salon hair color and luxury hair care sectors.
THE DETAILS? Melcher brings over two decades of experience in the Beauty and Salon industry to Kao. He will enhance Kao’s digital and e-commerce strategies, having previously served as Corporate Vice President of D2C at Henkel’s Beauty Care. Reporting to Dominic Pratt, Global President Kao Salon Division, Melcher will form part of the Global Salon Leadership Team.
THE WHY? Melcher aims to drive growth and recognition for Kao’s salon brands globally. According to Pratt, Melcher’s appointment aligns with Kao’s core values of integrity, customer-centricity, and innovation, contributing to Kao’s ongoing business expansion.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
