THE WHAT? The Consumer Technology Association has announced that L’Oréal CEO, Nicolas Hieronimus will deliver the key note speech at CES 2024. The owner of Maybelline and Lancôme is the first beauty company to headline the event.
THE DETAILS L’Oréal’s speech will outline the role that sustainable, accessible and inclusive beauty tech plays in driving positive impact.
“The first wave of beauty tech changed how people discover, evaluate and buy beauty products,” says Nicolas Hieronimus, CEO L’Oréal Groupe. “This is just the beginning. L’Oréal envisions a future where no one feels left out by beauty trends, because they will have the power to create their own trends – whenever, wherever – with products and tools inspired by their own stories, experiences and identity.”
THE WHY? The French beauty behemoth is a nine-time CES Innovation Award honoree and the CTA’s choice illustrates beauty’s increasing involvement in the world of tech.
Gary Shapiro, President and CEO, Consumer Technology Association reveals, “We are thrilled to welcome our first beauty company to the keynote stage to highlight innovation in the beauty tech category. L’Oréal has a powerful story to tell of its vision for what’s next for beauty, and how technology enables it to meet the needs of its consumers.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
