THE WHAT? Within a year, TikTok experienced a sevenfold increase in sales in Southeast Asia, drawing in a young audience with its blend of shopping and entertainment functionalities. The platform, a subsidiary of the Chinese firm ByteDance, now contends with the reigning e-commerce leaders in the area: Singapore’s Shopee, Alibaba-supported Lazada, and Indonesia’s Tokopedia.
THE DETAILS This rapid growth in sales within Southeast Asia has raised eyebrows among regulatory agencies, primarily due to the potential threats it poses to native businesses. For instance, to shield its local industries, Indonesia is considering limiting international product sales on digital channels. Meanwhile, in Vietnam, the platform was investigated by concerns about harmful content and its alignment with national e-commerce regulations.
THE WHY? Presently, there’s growing scepticism regarding the continuity of the generous promotions and incentives offered by TikTok Shop. This scepticism stems from claims by some merchants who’ve observed a decline in promotional campaigns.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
