THE WHAT? French cosmetics brand Yves Rocher is closing its physical stores in Germany, Austria, and Switzerland due to unsustainable operations, though they will maintain their online sales in these regions.
THE DETAILS Previously, Yves Rocher, shut down its seven outlets in the Netherlands in 2021. The upcoming closures in the DACH region will affect over 140 stores and result in the loss of around 350 jobs. Employees were informed about these plans in March. The company’s economic challenges have increased since the COVID-19 pandemic. They will still sell products online in the affected markets.
THE WHY? Several other renowned brands, including Galeria-Karstadt-Kaufhof, Görtz, Reno, and Gerry Weber, have also withdrawn from physical retail in Germany. Unlike some of these companies, Yves Rocher hasn’t declared insolvency. The German Retail Association (HDE) attributes the industry-wide closures partly to rising inflation. Challenges from the pandemic and the economic effects of the Ukraine conflict have impacted retail. HDE estimates that 9,000 stores in Germany will close this year, a significant increase from the pre-pandemic average of 5,000 closures annually.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
