THE WHAT? Kao Corporation reported a modest 0.6% increase in net sales from the previous year, totalling 738.5 billion yen. When considering currency translations, the adjusted sales decreased by 2.3%. Their operating income dropped significantly by 27.8 billion yen from the year before, settling at 25.9 billion yen. The Chemical Business underperformed, offsetting gains from the Consumer Products Business.
THE DETAILS Different regions showed varied sales figures: Japan experienced a 2.4% increase (368.1 billion yen), Asia’s sales marginally grew by 0.2% (113.4 billion yen), the Americas witnessed a 14.4% jump (60.9 billion yen), and Europe recorded an 11.4% rise (34.6 billion yen). Sales increased by 6.8% to 188.8 billion yen in the Health and Beauty Care sector. While skin care sales grew, hair care sales remained static, and personal health product sales dipped.
THE WHY? Despite some regions showing recovery post-COVID-19, market unpredictability remains due to geopolitical issues in Europe, a decelerating market in China, and inflation-induced high costs.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
