THE WHAT? Sally Beauty has announced Lamel Makeup as the winner of its 2023 Cultivate Accelerator Program. The Ukrainian-born brand will receive US$15,000 in funding along with online and in-store distribution in the US.
THE DETAILS Additionally, the brand will be guided through a 12-month mentorship program with Sally beauty Holdings executives.
Founder Natalia Iaromenko commented, “Partnering with Sally Beauty offers us an incredible opportunity to extend our reach to a wider, broader audience and share our unique beauty vision with individuals throughout the US. Sally Beauty’s unparalleled industry expertise and expansive network of retail stores grant us an exceptional platform to engage with beauty enthusiasts.”
THE WHY? The program not only helps support entrepreneurs but also keeps Sally Beauty’s shelves stocked with the latest innovations and emerging trends.
Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty, reveals, “It’s been an honor to get to know such an incredible group of driven and motivated entrepreneurs within the beauty space through the Cultivate Accelerator Program. We look forward to working with Natalia Iaromenko at Lamel Makeup to support the brand’s growth in the US while providing our consumers with quality, versatile cosmetics.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
