THE WHAT? Oriflame has announced that it will eliminate some 20 percent of its staffed positions, reducing its headcount from 4,450 to 3,600 as part of a wider cost efficiency program.
THE DETAILS The program is expected to save the direct sales firm US$57 million annually by its slated completion date of Q3 2024.
The Swedish beauty brand has also announced the departure of Chief Operating Officer and Deputy CEO Jesper Martinsson who is leaving to pursue outside opportunities. He will be succeeded by Niclas Palmquist, Vice President of Business Technology and Digital Experience.
THE WHY? Anna Malmhake, Oriflame CEO, stated, “We have made a tough but necessary decision and the announcement today will affect many of our employees. The environment is increasingly challenging and after a period of weaker sales and lower profitability there is a need for a comprehensive efficiency program to secure the continued progress of our company.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
