THE WHAT? Coty has announced that it has renewed its long-term license agreement with adidas. A shared commitment to sustainability remains a central feature of the extended agreement, evidenced in the development of the Active Skin & Mind range.
THE DETAILS Building on the successful launch of the Active Skin & Mind Range in Europe, Coty is driving growth of the brand in China. Active Skin & Mind has forged a partnership with Su Yiming, the Chinese gold medallist in snowboarding, as an ambassador for the brand.
THE WHY? Sue Nabi, Coty’s CEO, reveals, “I am delighted we have signed a new agreement in our long-standing partnership with adidas, the global premium sports brand. adidas is perfectly positioned to capitalize on the new well-being and athleisure trend in beauty amongst today’s consumers.
“In recent months, we have successfully elevated the body care equity of adidas, moving into products that are focused on enhancing sports and skin care credibility. With the launch of the adidas Active Skin and Mind range, we are positioning adidas as a leading premium body care line with superior ingredients and sustainable packaging. Consumers have responded very positively to the launch, and we look forward to building on this progress with an exciting pipeline of further innovations and lines as we drive growth in new and existing markets in the future.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
