Buy aesthetic products. A new take on nutricosmetics? Dove unveils Juice Press collab

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THE WHAT? Dove and Juice Press have announced the launch of limited-edition Dove x Juice Press smoothies, inspired by the Unilever-owned brand’s Exfoliating Body Scrubs.

THE DETAILS The new flavors comprise Dove x Juice Press Crushed Cherry Chia and Dove x Juice Press Crushed Macadamia Vanilla Smoothie.

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Customers can purchase one of the new flavors in any of Juice Press’ 80 locations across the US and will receive a US$3 discount on a future purchase of Dove Exfoliating Body Scrubs.

THE WHY? Laura DiMiceli, Brand Marketing Director, Dove US Body Cleansing, comments, “We’ve seen a growing affinity for our body scrubs on social media, particularly TikTok. New generations of beauty enthusiasts and content creators view a body scrub as an essential part of their shower routine – and they know that Dove body scrubs effectively exfoliate and nourish their skin. We wanted to explore a partnership that highlighted the sensorial difference in our scrubs – amazing fragrances and creamy, nourishing textures – and Juice Press is the perfect partner to do just that.”

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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