THE WHAT? Evolus has named Tomoko Yamagishi-Dressler as Chief Marketing Officer. Yamagishi joins from Beautyblender where she held the role of Global Chief Marketing Officer.
THE DETAILS As CMO for Evolus, she is charged with leveraging the recent successful rebranding of its flagship product, Jeuveau, and further expanding the brand’s customer base as well as leading commercial efforts to prepare the for launch of Evolysse, a line of five late-stage dermal fillers, from 2025.
THE WHY? David Moatazedi, President and CEO at Evolus, “Tomoko brings incredible expertise in the beauty business, as well as deep global and omnichannel marketing experience for prominent cosmetic brands that will help power Evolus in our journey to becoming a leading performance beauty company.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
