THE WHAT? Elf Beauty has signed a definitive agreement to acquire Naturium for US$355 million. The cash and stock deal is expected to complete by the end of next month.
THE DETAILS The deal is expected to double Elf Beauty’s presence in skin care to approximately 18 percent of retail sales.
Elf will continue to operate the Naturium business from its headquarters in LA. The brand is expected to generate approximately US$90 million in net sales and US$17 million in adjusted EBITDA this year.
THE WHY? Tarang Amin, Elf Beauty’s Chairman and Chief Executive Officer, reveals, “Naturium aligns with Elf Beauty’s vision to create a different kind of beauty company with brands built to disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility. Nearing two decades in business, we continue to deliver exceptional results.
“In August, we raised our Fiscal 2024 outlook after posting quarterly net sales growth of 76 percent, marking 18 consecutive quarters of more than 20 percent sales growth on average. Elf SKIN is one of the fastest growing skin care brands, and Naturium joining Elf Beauty presents a unique opportunity to significantly accelerate the potential we see in skin care.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
