THE WHAT? Kama Ayurveda has announced that it will launch its first standalone store outside of India in London’s Notting Hill this fall. The multi-storey space will offer a full immersion into the world of Ayurveda.
THE DETAILS Shoppers will be able to explore the brand’s 32 SKUs across skin care, hair care and body care as well as attend educational events with leading Ayurvedic experts, 1:1 consultations and treatments.
THE WHY? The launch follows the brand’s successful UK DTC launch in June and is part of a wider strategy, led by parent company Puig, to expand outside India.
Vivek Sahni, Founder of Kama Ayurveda, comments, “We already know how important the in-store experience is through our 64 stores located across India, and by bringing this to the UK, we are confident that the brand’s customer base and loyal following will continue to grow. Westbourne Grove serves as the perfect location, with its global residents, international visitors, high footfall and retail presence from brands with like-minded philosophies when it comes to health and wellbeing. We are looking forward to this pivotal moment for Kama Ayurveda as it extends its bricks and mortar experience internationally for the first time.”
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
