THE WHAT? SkinCeuticals is touring the US with a dedicated Treatment Truck, starting in New York City to coincide with New York Fashion Week. The L’Oréal-owned brand will kick off its tour with two stops in Manhattan with further stops to be scheduled in Chicago, Washington and LA, among others, in due course.
THE DETAILS The brand’s first experiential activation is designed to give guests a preview of its SkinLabs stores, WWD reports. Visitors to the truck will be able to enjoy skin consultations, complimentary treatments and samples.
THE WHY? Amy Sloan, Head of Business Strategy and Growth, told WWD, “We want to educate consumers on the importance of pairing treatments and skin care because that’s what gives an optimal result.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
