THE WHAT? Maria Nila, a Swedish sustainable hair care brand, has partnered with global investment firm L Catterton. L Catterton’s European fund has taken a significant minority stake in Maria Nila, with Marcus Wikström, the progeny of the brand’s creators, continuing as the CEO.
THE DETAILS Having achieved notable growth with its vegan, climate-compensated products in Europe and the U.S., Maria Nila aims to expand its brand, product range, and sales channels globally with L Catterton’s support. Wikström emphasises that the alliance aligns with Maria Nila’s responsible and sustainable beauty ethos and expects accelerated growth in key markets.
THE WHY? L Catterton boasts a rich history of investing in global beauty and fashion brands. With this partnership, Maria Nila seeks to capitalise on L Catterton’s expertise in the beauty sector and its successful investment record to reinforce and expand its brand presence.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
