THE WHAT? Kohl’s has announced that it is planning to open Sephora at Kohl’s shops in 45 stores across 29 states this fall.
THE DETAILS The new 750 sq ft beauty locations will bring the total Sephora at Kohl’s shops to 910 by the end of the year – in line with the partnership’s initial rollout goal.
The department store saw beauty sales increase 90 percent yoy in Q2 2023, driven by the Sephora concessions.
THE WHY? Nick Jones, Kohl’s Chief Merchandising and Digital Officer. “We heard from our customers that they wanted prestige beauty offerings, and we set out to deliver in a big way by partnering with Sephora, the global leader in beauty, to bring a truly elevated shopping experience right to their local Kohl’s store. From makeup and fragrance to skincare and hair care, there’s something for everyone to discover at Sephora at Kohl’s.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
