THE WHAT? KOSÉ Corporation, a prominent cosmetic company in Japan, is bringing ADDICTION TOKYO, a Tokyo-based makeup artist brand, to the US market.
THE DETAILS Bloomingdale’s 59th Street Flagship store in New York will host a pop-up for ADDICTION TOKYO, offering customers a hands-on experience with the brand’s range. The collection, spanning eyes to lips to cheeks, notably includes a vast selection of 99 eyeshadows with diverse textures.
THE WHY? KOSÉ’s decision to introduce ADDICTION TOKYO in the US aims to showcase the brand’s depth and the nuances of Japanese cosmetic expertise, especially through its comprehensive eyeshadow range.
Akira Matsubara, CEO of KOSÉ America elaborates, “We are thrilled to be launching ADDICTION TOKYO in the United States. We believe now is the right time to introduce the brand to the American consumer as it has been a favourite in Japan for over 14 years,”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
