THE WHAT? Beiersdorf unveils its latest initiative advancing sustainability, climate defence, and circularity.
THE DETAILS Starting from 2023/24, Beiersdorf’s European deodorant lineup, encompassing brands like NIVEA, 8X4, Hidrofugal, and Hansaplast, will integrate a minimum of 50% recycled aluminium into their cans, which will also be 11.6% lighter, leading to a notable 58% reduction in the CO2e emissions associated with the aerosol can value chain
THE WHY? Beiersdorf’s newly established plant in Leipzig-Seehausen is central to this sustainable drive, specifically designed to uphold the company’s “Climate Care” ethos. The plant harnesses cutting-edge technology, uses exclusively renewable energy sources, and leverages biogas for heating purposes, operating in a nearly CO2e-neutral fashion. Furthermore, there’s an ambitious vision to transform this facility into an “Energy+” site, meaning it would produce more energy than it consumes through its renewable channels.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
