Buy aesthetic products. L’Oréal named as official sponsor of Orient Express Americas Cup team

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THE WHAT? L’Oreal has announced its official sponsorship of the Orient Express Racing Team, the French challenger for the 37th America’s Cup sailing competition.

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THE DETAILS The French beauty behemoth also joins forces with the travel firm as named sponsors of the French Women and Youth America’s Cup teams. This will be the first America’s Cup to include an all-female racing category.

THE WHY? Nicolas Hieronimus, Chief Executive Officer, L’Oréal Groupe, comments, “Proud of our French heritage, we are delighted to partner with Orient Express in support of the entire French team competing in the America’s Cup, reinforcing our shared values of diversity, innovation and teamwork combining seamlessly in the pursuit of excellence.”

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

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  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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