THE WHAT? Unilever is said to be reviving a plan to auction off its non-core personal care brands. The portfolio, which includes Timotei, St Ives and Impulse is known as Elida Beauty and generated US$760 million in revenue last year.
THE DETAILS Reuters reports that the UK-based FMCG manufacturer has appointed Morgan Stanley and Evercore to conduct the sale process, which will be the first major divestment under CEO Hein Schumacher’s reign. The manufacturer of Dove wishes to sell Elida as a single unit, and Reuters predicts a multi-billion-dollar price tag.
THE WHY? Unilever, Morgan Stanley and Evercore declined to comment when approached by Reuters but the plan is no doubt part of Unilever’s wider strategy to focus on core brands.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
