THE WHAT? Kenvue-owned Neutrogena has named Sydney McLaughlin-Levrone as Brand Ambassador. The Olympic gold medallist will join Chloe and Halle Bailey and Jenna Ortega as spokespeople for the brand.
THE DETAILS The track and field athlete told WWD that Neutrogena was the first skin care brand she ever used. She is tipped to front sun care campaigns for the brand thanks to her outdoors lifestyle.
THE WHY? The appointment chimes with a wider trend that has seen beauty brands branch out from the traditional actors and models to inspirational spokespeople from the realms of sport, music or literature.
Natasha Haubrich, Head of Neutrogena Equity and Strategy told WWD, “Historically, we’ve partnered with actresses and what have you, but realizing that people can be inspired by everyone – by actresses, by athletes, by creators on social – we wanted to find someone who had a lot of qualities that we admire and respect, but is also very relatable.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
