Buy aesthetic products. L’Oréal Leaps into Chinese Biotech

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THE WHAT: L’Oréal has announced a minority investment in the Chinese biotech company, SHINEHIGH INNOVATION. This marks L’Oréal’s first open innovation investment in China, conducted through Shanghai Meicifang Investment Co., Ltd (Meicifang), and supported by BOLD, L’Oréal Groupe’s strategic innovation venture capital fund company. It is the first investment from L’Oréal’s BIG BANG Beauty Tech Innovation Challenge, initiated four years ago in China.

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THE DETAILS   SHINEHIGH INNOVATION, created in 2017 by Prof. Jiaheng Zhang, specialises in supramolecular chemistry. The company’s smart self-assembling technology enables unique ingredient combinations for end products with improved efficacy and sustainability. L’Oréal’s partnership with SHINEHIGH INNOVATION aims to overcome limitations such as ingredient incompatibility, instability, and delivery issues and develop innovative skin, hair, and scalp formulations.

THE WHY: Fabrice Megarbane, President of L’Oréal North Asia Zone and CEO of L’Oréal China, said: “We have long-term confidence in the Chinese market. After 25 years of development, China has become the Groupe’s inspiration cradle of future innovation.

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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