THE WHAT: Hailey Bieber’s beauty brand, Rhode, is set to expand into a new arena: colour cosmetics. In line with Rhode’s European launch, the brand unveiled four tinted versions of its peptide lip treatment, marking a significant step beyond its existing product range.
THE DETAILS: The new shades – ribbon, toast, raspberry jelly, and espresso – each holds personal significance to Bieber. ‘Ribbon,’ a subtle pink hue, is a homage to her ballet background, reminiscent of the pointe shoes she once wore. The remaining shades are everyday nods to her life, representing her morning toast with jelly and her daily cup of coffee. These hues embody not just colour but a connection to Bieber’s world, adding a personal touch to the beauty routine of those who choose Rhode.
THE WHY: Embarking on this colour journey is a logical progression for Rhode, leveraging an existing formula to enhance its offerings. Hailey Bieber emphasises the continuity of prioritising skin health even as the brand delves into colour cosmetics. For her and the Rhode brand, focusing on enhancing natural features and skin health is essential, ensuring the brand is consistently seen as a skin-first entity even as it explores new cosmetic territories.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
