THE WHAT: Avon, the renowned global beauty brand, is expanding its retail presence by introducing its award-winning lineup of makeup, skincare, and fragrance products in 100 Superdrug retail stores across the UK, starting from 11th October and on Superdrug.com from 9th October 2023.
THE DETAILS: This collaboration unites two of the country’s substantial beauty giants, aligning with Avon’s strategy to augment its primary high-touch relationship-selling model. This move marks Avon’s consistent efforts to evolve into a holistic omnichannel beauty brand, aiming to appeal to a broader customer base seeking high-quality beauty products at an attractive price point.
THE WHY: Angela Cretu, CEO at Avon, said, “We’re thrilled to connect with new customers across the UK by introducing Avon products into Superdrug stores. We understand that people like to shop in different ways, whether through a personal consultation with one of our amazing Reps who provides tailored beauty advice, via our online channels or now in Superdrug stores. We’ll now be able to reach even more people who want high-quality, innovative and, most importantly, affordable beauty products.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
