THE WHAT: Shiseido is set to initiate its Inner Beauty Business, marking its entry into the wellness sector by launching a new brand, SHISEIDO BEAUTY WELLNESS (SBW), in February 2024. The establishment of SBW underlines Shiseido’s commitment to assisting individuals in navigating their unique paths to beauty and wellness.
THE DETAILS: In its initial phase, SBW is collaborating with TSUMURA & CO. and Kagome Co., Ltd. for joint research and development of its products, which will be available throughout Japan. The brand’s expansion plans include venturing into the Asian market, including China, from 2025 onward, further broadening its reach and availability.
THE WHY: Shiseido, through SBW, aims to work alongside its partner companies to introduce innovative beauty solutions, ensuring harmony for skin, body, and mind. The brand will champion “J-Beauty Wellness,” a new beauty and wellness routine, aiming to communicate globally and establish it as a recognised and respected regimen.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
-
Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
-
Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
-
Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
