THE WHAT? Shilla Duty Free and Estee Lauder have teamed up to host a virtual beauty class. Held in honor of the launch Lauder’s Advanced Night Repair Rescue Solution Serum, the online tutorial was posted on both Shilla’s website and its YouTube channel.
THE DETAILS Pulse News reports that the Korean retailer teamed up with Vive Studios to create a virtual studio background and compere, named Shillala. The session featured skin care lessons, Q&A sessions and live chat. The broadcast was also available in Chinese.
THE WHY? The masterclass was part of Shilla’s wider marketing mission to create rich content for its website. It has collaborated with La Prairie and Burberry Beauty in the past.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
