THE WHAT? Tesco has started a new sensitive skin section trial in some of its stores. This section is intended to make it easier for customers to find products suitable for sensitive skin.
THE DETAILS In the UK, 27 million people suffer from skin sensitivity. In response, in collaboration with the skincare brand Aveeno, Tesco has organised a dedicated area in nearly 100 large stores where customers can find products from brands like Aveeno, E45, Cetaphil, Weleda, and Cetraben. This section groups products by skin type, aiming to search for suitable skincare products that are straightforward and convenient.
THE WHY? According to Sarah Sturgeon, Category Buying Manager for Baby and Beauty at Tesco, this trial aims to help a significant portion of the UK population with sensitive skin find suitable products more efficiently. The initiative was sparked by customer feedback indicating difficulty in finding sensitive skin products in stores, leading to the establishment of this dedicated in-store section.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
-
Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
-
Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
-
Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
