THE WHAT? Macy’s has introduced a new digital engagement platform, mstylelab, combining digital and physical elements of fashion retail. The platform is accessible on any device through any browser, and it invites users to create a user profile, acquire a digital item, and participate in a metaverse-based immersive fashion experience.
THE DETAILS The launch of mstylelab showcases Macy’s latest brand, On 34th, within a virtual New York City setting created by the metaverse technology platform Journee. The platform aims to attract new audiences to Macy’s, offering a shoppable, interactive experience. Users can create a digital fabric that represents their community identity, explore the virtual environment, interact with digital versions of select On 34th apparel, and unlock a unique digital t-shirt personalised to their digital fabric.
THE WHY? Macy’s has developed mstylelab to drive innovation in the fashion retail space, fostering a community around discovery, self-expression, and connectivity. The platform is part of Macy’s broader digital strategy, aiming to create a space where fashion and technology converge. Future updates to mstylelab are planned to incorporate new immersive experiences and partnerships, with an upcoming update to feature the Macy’s Thanksgiving Day Parade® in the metaverse.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
