THE WHAT? L’Oreal will no longer commercialize its Decleor brand. The French beauty giant will cease to offer the skin care range for retail.
THE DETAILS According to a report published by WWD, no further details have been disclosed about the future of the brand, which it purchased from Shiseido in 2014. Possible options include a sale, re-brand or distribution via professional channels only.
THE WHY? The move is part of a wider shake up of the derma division, which saw the French beauty giant exit Sanoflore and reshuffle the unit’s management team.
L’Oreal said in a statement, per WWD, “The success of L’Oreal Dermatological Beauty is based on a strategy and business model focused on brands prescribed by health care professionals. Under these conditions, the division has decided to stop the commercialization of Decleor.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
