THE WHAT? SOS has announced an exclusive partnership with Ulta Beauty aimed at boosting in-store product discovery.
THE DETAILS The wellness on-the-go firm will offer Ultamate Rewards members complimentary travel-sized products from vending machines in participating Ulta branches. The initiative will launch in 10 locations across the US with different samples offered each week. Non-member guests can sign up and create an account at the machine to receive their gift.
THE WHY? Susanna Twarog, co-Founder and co-CEO of SOS, reveals, “We’re proud to be recognized by Ulta Beauty to help transform their in-store sampling program and build upon their retail media network with digital in-store advertising. Our partnership not only reinforces our mission to help consumers discover new products when and where they want them, but it provides opportunities for Ulta Beauty to drive growth for brand partners through personalized customer engagement, sampling, media and data collection.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
