THE WHAT? Chanel has announced the appointment of Nadege Winter as Director of Ideation and Creative Influence Strategies. In this newly created role, Winter will craft strategic concepts for major upcoming influence programs as well as create and grow an ‘influence council’.
THE DETAILS Winter joined Chanel in September, having run a consultancy for the past 15 years. Her past experience includes an SVP role at Calvin Klein as well as Co-founder of Twenty Magazine and Communications Director at Colette.
THE WHY? Blandine Velin, International Head of Influence and Brand Engagement at Chanel, told WWD, “In an industry undergoing substantial growth and transformation, the goal of establishing a dedicated influence and trend engagement team is to introduce and amplify new dimensions to the long-term vision of fragrance and beauty by imbuing it with even more meaning and a positive, unique ethos.
“The aim of this new unit is to spearhead Chanel fragrance and beauty influences, not only their dynamics but more critically anticipating them, shaping them and accelerating them by infiltrating new tribes, generating new conversations, forging new alliances and infusing our influential belief system. Nadine has been appointed to infuse a fresh perspective into this newly created role.”
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