Buy aesthetic products. Amorepacific Strengthens Global Presence with COSRX

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THE WHAT?  Amorepacific has expanded its presence in the global market by acquiring additional shares of COSRX, making COSRX a subsidiary of Amorepacific.

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THE DETAILS  Amorepacific announced its acquisition of 288,000 remaining shares from COSRX’s largest shareholder and related parties for 755.1 billion won, exercising a call option they were granted in September 2021. This move increases Amorepacific’s ownership of COSRX shares to 93.2%.

THE WHY?  COSRX, established in 2013, is a hypoallergenic skincare brand specialising in products for sensitive skin. It has experienced remarkable growth, with an average annual sales growth rate of over 60% in the past three years, reporting 204.4 billion won in sales in 2022. The brand has a strong global presence, operating in approximately 140 countries, including North America, Southeast Asia, Europe, and Japan, with over 90% of its sales coming from overseas markets. COSRX’s success includes top-performing products on platforms like Amazon and a notable digital presence, as seen in its TikTok challenge, which garnered over 2.1 billion hashtag views in 2022. Additionally, the partnership between Amorepacific and COSRX has resulted in successful product launches, further strengthening their global expansion plans.

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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