THE WHAT? Freddy Bharucha has been appointed as the inaugural president of Procter & Gamble’s (P&G) North America personal care and beauty operations, having previously served as the company’s senior vice president for the North America personal care division and Old Spice global brand franchise for five years; in his new role, he will also oversee P&G Beauty’s media efforts, lead cross-category retail strategy, and sit on the board for the Personal Care Products Council, remaining based in Cincinnati, Ohio.
THE DETAILS P&G Beauty’s decision to create this new position stems from Freddy Bharucha’s proven track record of driving brand, business, and organisational growth, with a focus on tapping into emerging synergies across the fast-paced North American beauty market, while maintaining the independent operation of distinct categories
THE WHY? Bharucha’s extensive 21-year tenure at P&G, starting as an assistant brand manager and spanning various roles across personal care, skin care, and hair care, has led to his promotion to president, a recognition of his leadership impact and his mandate to strengthen connections with consumers, retail partners, and stakeholders, according to P&G Beauty CEO Alex Keith and Markus Strobel, president of P&G skin and personal care.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
