THE WHAT? Dior is opening a new pop-up boutique in Miami called the “Dior Garden of Dreams,” inspired by the Jardin des Tuileries, following previous pop-ups in Los Angeles and Montauk, N.Y. This holiday-themed boutique, located at Aventura Mall, will be open until January 7th, offering exclusive Dior beauty products, limited holiday editions, and popular makeup and skincare collections.
THE DETAILS The pop-up features an “olfactory maze” at the entrance, highlighting Dior’s fragrance pillars like J’Adore and Miss Dior. Inside, visitors will find a gilded carousel and gifting services for engraving purchases and customising Miss Dior charms. The pop-up aligns with Dior’s holiday campaign and continues the brand’s successful beauty strategy, which includes pop-ups and brand ambassadors.
THE WHY? Dior’s beauty strategy has been effective, ranking as the third-largest prestige beauty brand in the U.S. and the eighth-largest globally earlier this year. The brand’s growth extends beyond beauty, with successful pop-ups in various locations, reflecting its expansion and success under LVMH Moët Hennessy Louis Vuitton.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
