THE WHAT? Sahajan, an Ayurvedic and clean beauty brand, has secured its first round of equity funding to support growth in North America. The funding includes investments from various industry figures and celebrities. Founded by Lisa Mattam, the brand aims to expand its presence and product accessibility in the beauty market.
THE DETAILS Since its launch in 2015, Sahajan has grown through online sales and retail expansion, leveraging consumer interest in Ayurvedic practices. The equity funding will be used for marketing, retail expansion, clinical trials, and new product development. Additionally, Sahajan is partnering with luxury hotels to distribute its products globally.
THE WHY? The funding aims to enhance Sahajan’s market position in clean beauty, combining Ayurvedic traditions with scientific approaches. Endorsements from investors and celebrities underline the brand’s reputation for clean and effective products. The company’s strategy includes deepening its customer base and strengthening its retail presence.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
