THE WHAT? Act+Acre has hit shelves in Sephora stores across the US. Some six products from the scalp care brand’s range will be available in 235 doors, while a wider range of 16 SKUs will be sold via the LVMH-owned retailer’s website.
THE DETAILS The brand will be displayed on Sephora’s Next Big Thing wall alongside hair care brands and promoted via special scalp clinics in store. Act+Acre is expecting a significant uptick in sales, with industry experts forecasting revenue of US$10 million in the first year.
THE WHY? Touted as a new category, scalp care has been building momentum in recent years and Act+Acre has positioned itself as the forerunner. Jennifer Lucchese, Vice President of Hair Care and Merchandising at Sephora commented, “We are thrilled to introduce Act+Acre to our clients as we continue to grow this important emerging category of hair wellness.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
