THE WHAT? Amazon-native hair care brand, Boldify has relaunched in a bid to create an emotional connection with consumers and diversify its distribution.
THE DETAILS The reverse-engineered brand will focus on its sustainability and giveback programs, WWD reports, as well as embark upon an influencer affiliate initiative.
Boldify is also planning to branch out from its Amazon base to another sales channel and usher in scalp care products.
THE WHY? The rebrand could take sales from their current level of US$15 million to around US$23 million, WWD reports. Valeriya Volkov, Director of Brand Strategy and Product Marketing told WWD, “We built a business, now we need to build a brand identity and deepen our connection with our consumers and with the hair care category itself.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
