THE WHAT? American Exchange Group has announced the acquisition of HatchCollective. Terms of the deal were not disclosed.
THE DETAILS Following the purchase, HatchCollective has been renamed AX Beauty Brands but will continue to offer the same beauty brands and personal care lines, namely NatureWell, Found Active, Orlando Pita Play, TXTUR and Paint & Petals.
THE WHY? Steve Velasquez, Chief Strategy Officer at American Exchange Group, explains, “In today’s consumer marketplace, there’s an undeniable surge in demand for health and wellness products that enhance our everyday lives. Beauty and personal care are one of the fastest growing categories and with this acquisition we are positioned to be the next dominant leader in the space. We are not only embracing a strategic opportunity for expanded growth but also aiming to introduce HatchCollective and its internationally recognized and amazing product lines to our well-established retailer portfolio.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
