THE WHAT? AmorePacific has teamed up with Tata Cliq Palette in a bid to reach a wider audience in India. The K-beauty behemoth will offer a selection of products from its Laneige, Etude and Innisfree brands to Indian shoppers via the e-commerce platform.
THE DETAILS The duo aim to deliver an engaging purchasing journey across the platform’s website and app.
THE WHY? Through the partnership, both firms hope to attract a wider clientele and reinforce their market foothold in the Indian e-commerce sphere. The deal is likely to be part and parcel of AmorePacific’s mission to reduce its reliance on China too.
Paul Lee, MD and Country Head of AmorePacific India, explains, “The collaboration with Tata Cliq Palette presents a fantastic opportunity to expand into new and existing markets, connecting with passionate consumers who appreciate the wonders of K-beauty.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
