THE WHAT? AmorePacific has entered the Mexican market. The K-beauty behemoth made its debut with its Laneige brand via Sephora Mexico’s website and will hit shelves in 36 of Sephora Mexico’s bricks and mortar stores later this month.
THE DETAILS The Korea Economic Daily reports that some 20 products will be available, with a sampling campaign in place to encourage trial.
THE WHY? The K-beauty firm has been steadily expanding internationally in a bid to reduce its reliance on Chinese shoppers. The Mexican launch is part of a wider strategy to build a strong presence in Latin America. A spokesperson for AmorePacific told The Korean Economic Daily, “Laneige is the brand that can deliver the highest level of satisfaction to trend-sensitive and premium skin care-focused consumers in Mexico, especially those in their 20s and 30s.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
