THE WHAT? Asos, the online fashion retailer, is set to open its first physical pop-up store in London. This innovative venture, named “Asos In Real Life,” will open from November 23 to 26, coinciding with the Black Friday shopping season. The pop-up at 11 Rathbone Place is designed as a four-storey immersive space where visitors can explore, try on, and purchase items from Asos’ Autumn/Winter 2023 collections both in person and digitally.
THE DETAILS The pop-up will feature two floors showcasing various brands, including Charlotte Tilbury, Asos Design, Topshop, and Nike. Additional attractions include live music, DJ sets, giveaways, and workshops on styling and skincare. Asos is also partnering with Snapchat to offer an augmented reality (AR) catwalk show, allowing visitors to try on products virtually.
THE WHY? This pop-up store marks Asos’s’ attempt to bridge the gap between online and physical retail experiences.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
