Buy aesthetic products. Beiersdorf cuts ribbon on new corporate HQ

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THE WHAT? Beiersdorf has cut the ribbon on its new corporate headquarters, located on the newly renamed Beiersdorfstrasse in Hamburg. The Campus, as the new site has been dubbed, is described as the ‘foundation for long-term success and further growth’.

THE DETAIL The German manufacturer of Nivea has invested €250 in its new 51,000 sq m location. Some 3000 employees will be able to enjoy dynamic working with a floorplan and design specifically tailored to agile working methods.

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A comprehensive range of amenities including a restaurant, fitness and wellness programs as well as laundry, bicycle repair and mail services will be on offer to staff.

THE WHY? CEO Vincent Warnery, comments, “In constructing this Campus, we are clearly and proudly embracing our entrepreneurial roots. The Campus offers our employees the ideal space for exchange, inspiration and the development of new ideas in state-of-the-art workspaces – and thus the foundation for long-term success and further growth.”

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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