THE WHAT? Beiersdorf AG reported an 11.2% increase in organic growth in the third quarter of 2023, reaching a total of €7.3 billion in Group sales. The Consumer Business Segment saw a 13.6% increase in organic sales, totalling €6.0 billion, largely driven by the global success of NIVEA, Eucerin, and Aquaphor. The tesa Business Segment experienced a 1.3% growth, amounting to €1.3 billion in sales over nine months.
THE DETAILS CEO Vincent Warnery attributes the growth to the success of their main brands and their strategic moves in digitalisation, globalisation, and product innovation, leading the company to raise its sales guidance for the year. However, La Prairie faced a 15.8% decline in sales due to disruptions in the travel retail market in China and Korea, but there are positive signs of recovery in other markets.
THE WHY? Specifically, NIVEA had a 17.5% growth, with success across all regions and categories, while Eucerin and Aquaphor grew by 24.8%, driven by success in Sun Care products, e-commerce, and the Latin American market. The Healthcare business also grew by 4.3%, with innovations in plaster products boosting market share. Beiersdorf has raised its full-year guidance for the Consumer Business Segment to a low-double-digit organic sales growth and confirms an EBIT margin excluding special factors to be +50bps higher than the previous year. For the Group, a low-double-digit organic sales growth is anticipated.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
