Buy aesthetic products. Beiersdorf’s H1 2023: Heightened Profitability and Sales Uptick

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The What: Beiersdorf’s sales rose to €4.9 billion in H1 2023, marking a 12.3% organic increase. The EBIT margin, excluding unique factors, was 17.3%. NIVEA, Derma, and Healthcare contributed to this growth with increases of 18.4%, 26.1%, and 5.4%, respectively. Conversely, La Prairie sales declined by 9.9%.

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The Details: CEO Vincent Warnery reported increased profitability and growth, with the Consumer Business Segment outperforming market growth. However, the luxury business showed weaker performance. The company has raised its sales forecast for  

The Why: The Consumer Business Segment experienced % organic sales growth of 14.9% in H1 2023. La Prairie saw a 9.9% sales decrease due to disruption in Asian travel retail markets. Beiersdorf anticipates organic sales growth in the high single-digit to the low double-digit range and a slightly higher consolidated EBIT margin from ongoing operations than the previous year.

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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