THE WHAT? CHICMAX Co., Ltd. released its interim results for the six months ending June 30, 2023. The company reported a revenue of 1.59 billion yuan, up 25.7% from the previous year, and a gross profit of 1.10 billion yuan, a 33.7% year-on-year increase. Net profit reached 100 million yuan, a 60.7% increase from the prior year.
THE DETAILS CHICMAX operates several brands in the cosmetics sector. In the first half of 2023, the revenue distribution among its brands was as follows: Kans at 64.8%, One Leaf at 12.8%, The Baby Elephant at 11.9%, and other brands accounting for the remaining percentage. Notably, Kans registered a revenue of 1.028 billion yuan, a 70.3% year-on-year increase, primarily due to its performance on TikTok. The new brand, Newpage, launched in May 2022, saw its sales for the first half of 2023 double from its entire 2022 sales figures.
THE WHY? In the first half of 2023, CHICMAX’s R&D expense ratio stood at 3.4%, with the addition of 24 new patents. One of their significant developments is the anti-ageing ingredient “cyclopeptide”. The company’s R&D department comprises over 200 personnel and has secured around 200 patents. CHICMAX is also set to establish a joint R&D centre with Shanghai Jiaotong University.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
