Buy aesthetic products. Gillette signs up for another season as Toronto Raptors sponsor

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THE WHAT? Gillette has announced the return of its Choose Your Game Face campaign as part of its continued role as the official shave and beard care partner to the Toronto Raptors.

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THE DETAILS New for this season, Gillette is teaming up with players Gradey Dick and Gary Trent Jr to create new content featuring the players’ contrasting grooming rituals.

THE WHY? Gillette has a longstanding history in the sports marketing space but its partnership with the Toronto Raptors remains its only deal with a Canadian professional sports team. Jennifer Seiler, Senior Vice President, Grooming Canada at P&G, comments, “We are looking forward to cheering on the Raptors and engaging with fans – while, most importantly, helping them show the world they’re ready to be their best.”

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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