THE WHAT? Kao is mulling the sale of several non-core cosmetics brands in a bid to return to profit. The Japanese owner of Molton Brown is forecasting a further drop in net profit for 2023.
THE DETAILS Nikkei Asia reports that the Biore manufacturer could sell off up to a third of its cosmetics and personal care portfolio – with 10 brands earmarked for disposal.
THE WHY? Kao is hoping to shift focus to a set number of brands which it has identified as having further potential for international expansion, among them Molton Brown.
President and CEO, Yoshihiro Hasebe told Nikkei Asia, “We focused too heavily on the Japanese market and China-related demand as well as on boosting our sales and market share. We were slow to shift our strategy, which, all together, highlighted Kao’s weaknesses.”
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
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Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
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Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
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Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
