Buy aesthetic products. LG Electronics to follow stablemate H&H into beauty?

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THE WHAT? LG Electronics is said to be mulling the creation of a line of beauty products to accompany its recently launched Pra.L skin care device.

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THE DETAILS The Korea Herald reports that the Korean firm will use a local contract manufacturer and the range could hit shelves in the first half of 2024. LG plans to collaborate with a partner on the research and development.

THE WHY? LG told shareholders in March that it is planning to break into beauty and has hired former AmorePacific executive Man Hye-seong as its Home Beauty Director.

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

  Buy aesthetic products. Shinsegae Secures Exclusive Deal with Dolce & Gabbana Beauty in South Korea

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