Buy aesthetic products. L’Oréal announces new executive hires; creates new role for L’Oréal China

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THE WHAT? L’Oréal has announced a number of important moves within its executive committee. Fabrice Megarbane will take on the Chief Global Growth Officer role following the retirement of Frederic Roze, while Vincent Boinay will step into Megarbane’s shoes as President of the North Asia Zone and CEO for L’Oréal China.

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THE DETAILS In light of the increased complexity of the Chinese market, the French beauty behemoth has also created a new role, Deputy Chief Executive Officer in Charge of Divisions – L’Oréal China. Laurence Ma, the current GM of L’Oréal Luxe China has been named to the new position, effective February 2024.

Boinay will be succeeded in his current role of President of Travel Retail by Emmanuel Goulin, GM of L’Oréal Italy.  

THE WHY? L’Oréal CEO Nicolas Hieronimus paid tribute to Roze’s 38-year ‘remarkable international career’ and noted that Megarbane has been selected for his vast experience in North Asia, while Boinay’s transformation of the travel retail business will stand him in good stead for his new challenge.

Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.

  • Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.

  • Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  • Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

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