THE WHAT? THG’s Ingenuity commerce division has entered into a deal with L’Oréal to manage direct-to-consumer activities for two luxury division brands in North America.
THE DETAILS The agreement involves leveraging Ingenuity’s technology, operations, and marketing to support the direct-to-consumer growth of Shu Uemura Art of Beauty in the USA and Canada, and Biotherm in the USA. L’Oréal aims to utilize features of the Ingenuity platform such as product sampling, loyalty programs, and subscription services, with completion of the rollout expected within the year.
THE WHY? L’Oréal International Distribution aims to build brands in North America efficiently, utilizing external partnerships to amplify brand acceleration in a direct-to-consumer environment, thus opting for Ingenuity’s integrated services and e-commerce expertise. This partnership provides Ingenuity with a substantial vote of confidence amidst a period of reported revenue decline.
Buy aesthetic products refers to the act of purchasing items that are specifically designed for enhancing or maintaining beauty, often related to skincare, cosmetics, or procedures in the field of aesthetics. These products can include a wide range of items intended to improve the appearance and health of the skin, hair, and body. Here are some examples of aesthetic products that individuals might purchase:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments targeting specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows designed to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Dermatological Treatments: Prescription or over-the-counter treatments for medical conditions like acne, eczema, psoriasis, or rosacea.
-
Aesthetic Devices: Equipment used for professional treatments including laser devices, microneedling pens, radiofrequency devices, and IPL (Intense Pulsed Light) machines.
-
Injectable Aesthetics: Products such as dermal fillers and botulinum toxin (Botox) used to enhance facial contours, reduce wrinkles, and achieve smoother skin.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
-
Home Use Beauty Devices: Devices like facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
